The U2 Conference meets April 26-27, 2013, in Cleveland, Ohio. There is a pre-program event the evening of April 25, and a post-program event on the evening of the 27th. Details about these extra events are here.

This schedule is subject to change, but it is as accurate and as complete as we are able to announce as of now.

* Please note that pre- and post- program events are on the schedule, but are not included in the price of registration. Click here for registration details and to register.

* A book table selling selected titles about U2, U2’s CDs, and posters and programs on the U2 1978-1981 photography exhibit in the Rock Hall will be in the Rock Halls store during the Rock Hall’s regular business hours.

* Exhibitor and vendor tables will be in the Marriott Key Center hotel from 8:30 a.m. – 1:30 p.m. each day.

* Check the Extra Events Guide 2013 to see our suggestions for more to do in downtown Cleveland.



All items from 8:45 a.m. –  3:00 p.m. are on the 2nd floor of the Marriott Key Center hotel.

7:30 – 8:30 a.m.: Continental breakfast of muffins, pastries, fresh sliced fruit, coffee & tea, provided for attendees in Salon E.

8:45 – 10:00 a.m.: SESSION 3 / OPEN TO ALL ATTENDEES

Session 3A (Academic): “It’s No Secret”: The Process of Representation

Chair: Carol Burg

    1. “What You Don’t Have You Don’t Need It Now: How the World’s Most Iconic Band Got There Without a Logo.” Beth Nabi
    2. “She Cats and The Fly on the Wall: Transforming the Boy/Girls from Dublin in U2’s Achtung Baby.” William R. Upchurch
    3. “‘A Dangerous Idea That Almost Makes Sense’: Conceiving (AchtungBaby When ‘Sensemaking’ Made Sense.’” Chris Wales

Session 3B (Academic): “Take This Soul and Make it Sing”: Constructing Community

Chair: Tim Neufeld

    1. “Transgressing Theology: Locating Jesus in a ‘F—ed-Up World.’” Theodore Trost
    2. “A Communion of Transcendence: U2 and The Eucharist.” Kristen Pungitore and James Menkhaus
    3. “Have I Finally Found What I Was Looking For?: Charitably Reading U2 for Grace, Love, and Transcendence.” Christopher E. Garrett

Session 3C (Mainstream – Presented by @U2): “U2’s Sound Explained for Non-Musicians: Featuring Unforgettable Fire.” Moderated by Christopher Endrinal.

Why does Edge change guitars after almost every song in concert? How has Adam and Larry’s playing changed over the years? How has Bono’s voice and singing changed over the years? If you’ve ever wondered how U2 gets its unmistakable sound, this is the session for you. The band members of Unforgettable Fire will demystify the U2 sound and, since actions speak louder than words, they will not only talk about U2′s sounds, but to also play examples for us, too. And be sure to hear them live in concert Saturday night at the Hard Rock Cafe Cleveland at the U2 Conference’s official after-program party. Details at our Extra Events Guide 2013.

10:00 — 10:30 a.m.: Open time. A full-service Starbucks is on the first floor, just outside the hotel’s north lobby doors and in the lobby of the Key Center building.

10:30 – 11:45 a.m.: SESSION 4 / OPEN TO ALL ATTENDEES

Session 4A (Academic): “Got To Stand Up and Take a Step”: U2 in Praxis

Chair: William R. Upchurch

    1. “More Than Shopping Our Way to a Cure? The (Perceived) Transgressive Nature of the RED Campaign and Its Affect on U2’s Ethos as Justice Advocates.” Laurie Ann Britt-Smith
    2. “Headphone Devotionals (Bono’s Psalter): Praying the U2 Catalog.” Andrew Smith
    3.  “Rock Star Realpolitik: U2’s Transgression?” Stuart Krusell

Session 4B (Academic): “Showtime: When U2 Takes Us Higher.”

Chair:  Brian Wright

    1. “Out of the Transitory and Into the Transcendent: Finding Continued Relevancy for U2 and Its Fans.” Brigitte Harmon-Porter and Brian Porter
    2. “Power, Politics, and Rock Concerts: U2’s 360 Tour as a Contemporary Spectacle.” Michael Williams
    3. “‘Let Me In The Sound’: The Role of One Liners in U2’s Live Concert Experience.” Steve Taylor

Session 4C (Mainstream – Presented by @U2): “Stories for Boys & Girls.” Moderated by Angela Pancella and Tim Neufeld.

U2 fandom is a very tribal experience. U2′s music touches our hearts, stirs our souls and challenges our minds. These songs and this band have changed some of us, saved some of us and become part of the fabric of our life. In this session, listen to your fellow fans tell remarkable stories of U2′s impact in their lives and join in what’s sure to be a U2 fan tribal experience.

Session 4D (Mainstream – Presented by @U2): “Transmission: U2 on the Radio Past, Present and Beyond – A Conversation with John Gorman.” Moderated by Matt McGee and Mary Cipriani. 

Cleveland radio legend John Gorman met U2 on the band’s first tour of the U.S., and has followed them throughout his storied career in the radio industry, which included 13 years at FM powerhouse WMMS. He’s seen how radio has handled U2 over the years, and how it handles U2 today. Join us for a conversation about U2 and the band’s changing relationship with the radio industry.

11:45 a.m. – 1:00 p.m.: Lunch buffet in Salon E, provided for attendees

1:00 – 2:00 p.m.: Showing of Unforgettable Fire: The Story of a U2 Tribute Band (53 minutes). Director Michelle Regina Iacobelli and the band members of Unforgettable Fire will be present for this showing and for discussion after the film. This new documentary, completed in late 2012, is just beginning to make the rounds. Unforgettable Fire will also appear in today’s 8:45 a.m. session “U2’s Sound Explained for Non-Musicians” and will play at the post-conference party tonight at 9:00 p.m. at the Hard Rock Cafe.)

4:00 – 5:00 p.m.: Steve Averill, Senior Art Director, AMP Visual. “Translating Sound To Vision: The Art of U2 – A Conversation With Steve Averill, ” in the Rock Hall’s Foster Theater.

5:00 p.m.: End of Program

9:00 p.m. – ??: (Extra Event) After-Party at the Hard Rock Cafe Cleveland Featuring Unforgettable Fire. Details at our Extra Events Guide 2013.

The U2 Conference logo and site design by Beth Nabi.